Thursday, April 02, 2020

4º Class: "Architecture in the Age of Information: The Return of the Rhetorical Figures" An Open-video-course by Antonino Saggio



 Paradigm Shift: The IT Revolution in Architecture
4º Class: "Architecture in the Age of Information: The Return of the Rhetorical Figures"



Thursday Aprile 2, 2020

The class will be broadcast by
Face Book of Antonino Saggio

Thursday April 2, 2020

6:00 pm Rome time
12:00 am noon New York time
9:00 am San Francisco Time



1.

Jørn Utzon, Sidney Opera House. Competition 1956

I exist as I Represent
I exist as I Function
I exist as I Inform



2.


3.

Paul Wolff, Fabbrica di Cavi 1936



4.

Raffaello La scuola di Atene, Vaticano Roma



5.



6.

Diller&Scofidio Bad Press



7.

Advertisement..


8


9

Steven holl, Kiasma, Helsinki 1995 ca



Renzo Piano, museum of the, Amsterdam 1995 ca
10

11

Page from A. Saggio, 
Architecture and Modernity, Carocci 2010 in Italian and Albanian only


12

Frank Owen Gehry, Guggenheim Museum, Bilbao, 1990-1997



Reading / Exercise
using the kink above on  find the Rhetorical figures which are used in this advertisement
That was quite ahead of its time!

Exercise

13


Reading 


New Subjectivity:
architecture between Communication and Information

It was originally produced in the occasion of the first relevant exhibution 
of built works of architecture with Computers
Digital Real 
Museum Architecture of Frankfurt  2002

Advertisement for .. 1930s

Use the link

professor Antonino Saggio
«Sapienza» University of Rome
School of Architecture - Dept. of Architecture and Design.



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